Benefit-driven advertising educates, entertains, and engages the imagination of its customers. Benefit-driven ad content marries relevant text with compelling graphics. Customers reward beneficial content with profitable behavior, such as: making a purchase, making contact, making a referral, or all three. A website that celebrates the customer experience with benefit-driven content will advance its credibility. Identify the benefits of your product and indulge.
A high search engine ranking is a very important web marketing goal; websites compete for specific keywords and key phrases to achieve the highest ranking possible. When beneficial content is seasoned with industry keywords and good Search Engine Optimization (SEO) mechanics a website is elevated over competition. Benefit-driven content and SEO mechanics are necessary to a competitive web presence. Attract new customers. Build a persuasive customer experience. …more.
The experience is much like creating and sending an email through a browser window. Photos, videos, text can be upload, and composed to fit special content areas. Access to the CMS is password protected and granted on editing confidence.
The words you are now reading are in a responsive web design. Resize the width of the desktop browser, or maybe, rotate your tablet or smart phone from portrait to landscape – the same web page content is redistributed to fit the width of any browser window. One design fits all.
How does your brand dress for that interview? Brand presentation should be a consideration. If a “website” is the face of your brand, then reason permits, a “trademark” is the birth-mark – on the face of it. As with most faces, age will show with time.